Friday I visited the Frieze London for the first time, and it was a “complete” success. I was literally like a kid in a candy store, running from a booth to another, chatting with my fellows art lovers, sharing knowledge, taking a mad amount of pictures, meditating for 15 minutes in front of an Anish Kapoor sculpture at the Lisson Gallery stand, and simply enjoying being surrounded by so much art (164 galleries from 27 different countries).
The Frieze is massive but really smartly organised. The “scenography” is well thought for the visitors who can easily have some breaks along the way (Rachel Rose‘s installation of a mini Frieze tent with 80’s music playing in the background was definitely the best chill spot), it’s fluid despite the crowd. The exhibitors set the quality level really high, of course some galleries are weaker than others but overall you are wowed. Along side established artists and galleries, the fair is also presenting emerging talents making this event a real gold mine for adventurous collectors.
The feel I got is that Frieze is more than a commercial art fair, artists, curators, galleries create and produce for the fair. Artworks are not just throw together like in a shop, there is a creativity process behind each booth whether they are presenting a solo show or few artists. It’s a place that set the “trends” and give you an idea of what’s hot at the moment.
My only “lows” of the fair were that I arrived to late to get a face to face with Japanese artist Ken Kagami for a Portrait Session (as part of the Live Frieze), and also that my phone camera sucked major that day, it’s definitely time for me to get a good camera and a new phone for documenting my art journey professionally.
Here are my highlights of the fair :
You are more and more following me on Instagram (which became my favorite social media to share with you), and on Snapchat (thebubblistarty) so feel free to invite your art / lifestyle lover friends to join me too.
Have ALL a magic week,
Eva
The Bubblist 